Marketing Expert
Consulting Experience
- Over 7 years in consulting
- Handled 35 client engagements and over 60 projects
- Focus on business and marketing strategies
- Industry verticals: automotive, consumer goods, and services
Industry Knowledge
- Automotive components and industrial batteries
- Tyres
- Consumer goods
- Electric vehicles
- Writing instruments
Career Highlights
- Exide Industries Ltd.:
- Senior General Manager (Marketing and Business Strategy)
- Led business strategy for aftermarket sales
- Headed marketing for SF Sonic brand
- Developed e-rickshaw battery program
- Linc Pen and Plastics Limited:
- Head of Marketing
- Improved brand health and market share for Linc and Uniball
- Launched Cruiser writing instruments
- Amara Raja Batteries Limited:
- Marketing Manager
- Launched two-wheeler batteries and Power Zone brand
- Goodyear Tyres Limited:
- Product Manager (Commercial and Farm)
- Achieved market leadership for farm tyres
- Restored profitability for commercial tyres
Publications and Teaching
- Authored articles in international journals
- Presented at global conferences
- Part-time faculty in Kolkata teaching MBA students in brand management, consumer behavior, and market research