Mr. Tanmoy Chattopadhyay

Marketing Expert

Consulting Experience

  • Over 7 years in consulting
  • Handled 35 client engagements and over 60 projects
  • Focus on business and marketing strategies
  • Industry verticals: automotive, consumer goods, and services

Industry Knowledge

  • Automotive components and industrial batteries
  • Tyres
  • Consumer goods
  • Electric vehicles
  • Writing instruments

Career Highlights

  • Exide Industries Ltd.:
    • Senior General Manager (Marketing and Business Strategy)
    • Led business strategy for aftermarket sales
    • Headed marketing for SF Sonic brand
    • Developed e-rickshaw battery program
  • Linc Pen and Plastics Limited:
    • Head of Marketing
    • Improved brand health and market share for Linc and Uniball
    • Launched Cruiser writing instruments
  • Amara Raja Batteries Limited:
    • Marketing Manager
    • Launched two-wheeler batteries and Power Zone brand
  • Goodyear Tyres Limited:
    • Product Manager (Commercial and Farm)
    • Achieved market leadership for farm tyres
    • Restored profitability for commercial tyres

Publications and Teaching

  • Authored articles in international journals
  • Presented at global conferences
  • Part-time faculty in Kolkata teaching MBA students in brand management, consumer behavior, and market research